University Park Civic Association
“We LOVE our new website! It’s so much easier to use than our previous one and we get compliments on it all the time.”
-Stacey Seigel, UPCA Events Chair
Website
Messaging
SEO Copywriting & Editing
Form Creation
Mobile & Browser Optimization
Background
Nestled near the prestigious University of Maryland, University Park boasts a prime location within Prince George's County, one of the most culturally and economically diverse counties in the United States. This vibrant town is a melting pot, attracting professors, teachers, union workers, families, singles, couples, and a thriving age-in-place population.
With a strong sense of community ingrained in its fabric, University Park exudes a welcoming atmosphere and a sense of belonging. The town's rich history and diverse demographics create a unique blend that fosters a sense of stability and togetherness.
Challenges & Goals
In 2017, the UPCA (University Park Community Association) recognized the need for a fresh website that multiple individuals could easily manage rather than relying on a designated webmaster. I strongly believe in democratizing technology, ensuring that it is accessible to many, not just a select few. Motivated by this passion, I volunteered to design a new website that would fulfill these requirements for the UPCA.
The project presented an opportunity for the association to revamp its online presence and address important changes.
They aimed to emphasize that their events extended beyond happy hours, encompassing activities for young children, pets, and the wider community. Inclusivity and diversification were key objectives.
They sought to enhance the site's visual appeal and user-friendliness, making navigation a breeze.
Simplify newcomers' sign-up and volunteer process and streamline annual dues payments for existing members.
Ensure ease of updating, considering the regular turnover in leadership every few years.
Results
Through this endeavor, I empowered the UPCA to embrace these improvements and meet their evolving needs. The new website served as a catalyst for positive change, facilitating greater community engagement and seamless administration.
Together, we transformed their online presence, making it more dynamic, inclusive, and easily manageable. The result is a thoughtfully designed website that amplifies the voice of the association and facilitates efficient communication with members and the wider community.