Strategic Operations & Enrollment Leadership

Bridging the gap between complex academic systems and clear communication.

Hi, I’m Julie, a senior strategist and project lead with 15+ years of experience driving growth for higher education, nonprofits and online learning platforms. From managing recruitment assets for the nation’s largest online university to leading editorial strategy for a 500,000-resident flagship magazine, I build the operational frameworks that turn institutional goals into measurable results.

Enrollment & Recruitment Strategy

I design data-informed recruitment assets and multimedia campaigns that attract and retain non-traditional and adult learners. By auditing existing content and identifying bottlenecks, I ensure the student journey is seamless from lead to enrollment.

Editorial Operations & Digital Governance

I lead the "deep-dives" into fragmented digital ecosystems to create streamlined content systems. I bridge the gap between technical leads and creative teams, ensuring brand consistency and operational efficiency across massive content libraries.

Strategic Project Leadership

With an M.S. in Management and an early background in high-stakes hospitality, I bring a service-first grit to institutional leadership. I manage the "plumbing" of digital launches—overseeing budgets, supervising staff and coordinating cross-functional teams to meet high-pressure deadlines.