D.O. Moore, Author & Poet
“Creating your own brand can be intimidating but Julie worked with me every step of the way. I now have a professional and standout web presence and portfolio of my work that I am proud to show to potential book publishers. I would enthusiastically recommend Julie to my colleagues and friends!”
-D.O. Moore, Esteemed Poet & Rising Speculative Fiction Author
Responsive Website
Copywriting
Content Organizing
Design
SEO
Headshot Coaching
User Guide
Unveiling Complexity, Showcasing Brilliance
D.O. Moore, an accomplished poet and aspiring science fiction writer, sought a dynamic website to impress prospective publishers. Just as her poetry carries layers of depth, her website mirrors this complexity, providing a captivating glimpse into her diverse talents.
Uniting Poetry & Speculative Fiction
D.O. Moore sought my expertise in creating a website that would establish her online presence, allowing potential publishers to explore her speculative fiction novel while showcasing her established career as a poet. The challenge was capturing the tension and tone of her work, which explores the interplay between our human desire for connection and the potential for pain while maintaining a straightforward modern aesthetic. Furthermore, D.O. desired a user-friendly website that she could easily update herself.
I meticulously gathered and organized D.O.'s extensive body of work. I reformatted each magazine cover featuring her poetry, creating digital thumbnails optimized for her website. Additionally, I adapted her original poetry pages as necessary, transforming them into PDFs for easy access. By cataloging each publication by year and incorporating essential metadata, I created a clean and organized archive of her published works.
Through these meticulous steps, D.O.'s website now serves as a dynamic platform where her literary achievements seamlessly coexist. Visitors can explore her impressive portfolio, immerse themselves in her thought-provoking poetry, and delve into her captivating speculative fiction novel. This carefully curated website embodies the essence of her writing, creating an engaging experience for both publishers and enthusiasts alike.
Elevating D.O. Moore's Image: Stunning Headshots and a Striking Homepage
To enhance D.O. Moore's online presence, we took the initiative to secure a professional photographer for her captivating headshots. Prior to the shoot, we meticulously curated a mood board featuring a collection of outfits, poses, and styles, ensuring a cohesive and visually appealing result. The outcome surpassed expectations, providing a beautiful array of high-resolution photos to choose from.
We carefully selected the most alluring headshots and seamlessly integrated them into D.O. Moore's website and social media profiles. To add a touch of artistic flair, we opted for a sepia filter for her homepage banner, accentuating the shadows in the photograph and infusing it with a captivating allure.
Together, we wrote the website copy and I provided edits and suggestions. I selected banner images for each webpage. We went for a sparse natural theme. We landed on the tagline, “Words making worlds,” to reinforce that D.O.’s writing takes you out of the day-to-day world and into new and potentially darker places that she allows us to explore under the safety of her carefully chosen words.
For the homepage, I created a collage of images to capture the mood of her novel and her poetry and then arranged them into a geometric shape to keep them together yet separate.
“Words Making Worlds”
We collaborated to write and edit the website copy, carefully selecting banner images to convey a natural and minimalist theme. The tagline "Words making worlds" captures the essence of D.O.'s writing, transporting readers to new realms through her skillful prose.
The homepage features a striking collage of images arranged in a geometric shape, reflecting the mood of D.O.'s novel and poetry. Additionally, we included important elements such as a favicon, SEO-optimized copy for each page and image, and ensured the site is registered with popular browsers.
To empower D.O. with website management, we chose Squarespace as the platform and provided comprehensive training sessions, follow-up videos, and a customized user manual. This enables D.O. to easily update and maintain her website.
With meticulous attention to detail, we have created a website that represents D.O. Moore's literary world. Through thought-provoking visuals and impactful words, her website offers visitors a glimpse into the vibrant worlds she has crafted.
