Hi, I’m Julie.
I turn complex institutional information into clear, human-centered content that employees actually want to read. No, really.
Whether I’m managing digital content or streamlining information architecture, I believe everything—from a company-wide update to a team profile—needs a home and an intuitive path to find it.
I’m a storyteller at heart and a skilled digital content organizer. I’m looking to bring this mix of narrative grit and systems thinking to Akamai, helping build the connective tissue that unites a global workforce and keeps vital information flowing.
I’d love the opportunity to further discuss how my skills and background can support internal communications at Akamai.
I specialize in bridging the gap between specialized technical teams and the broader community. By translating the work of Subject Matter Experts (SMEs) into relatable narratives, I foster a culture of recognition and shared mission.
Translating Expertise: While these profiles feature academic and veteran leads, the operational goal is universal: stripping away clinical distance to highlight the "human engine" behind the institution.
Stakeholder Partnership: I partner directly with high-level experts to uncover news stories that align with organizational objectives and "All Hands" visibility.
ACCESSIBILITY & PLAIN LANGUAGE STANDARDS
I commit to the "democratization" of information by stripping away technical jargon to meet rigorous Plain Language standards. By prioritizing clarity and scannability, I ensure critical institutional knowledge is accessible to every stakeholder regardless of their technical background.
Hyperlocal Engagement: Strategy for a Flagship Community Publication
I moved this publication from institutional "broadcasting" to audience-centric storytelling. By focusing on hyperlocal narratives, I increased brand affinity and created a sense of "belonging" for a diverse population of 200K+ audience.
Scaling Intimacy
I find the "human story" within large datasets and institutional updates—a skill directly transferable to driving employee engagement on a global intranet.
Recognition Initiatives
I launched "hero" stories and "Ask the Expert" columns to frame staff as authorities and foster a culture of peer-to-peer recognition.
Operational Agility
I manage the full editorial lifecycle, from stakeholder interviews to digital deployment, ensuring all collateral meets strict governance standards.
NARRATIVE IN MOTION
I bridge the gap between static information and active engagement. By pairing compelling narratives with strategic visual design, I ensure internal communications are not just seen, but felt.
Multimedia Integration
Expert at using video and imagery to aid in storytelling, ensuring complex concepts are accessible to a global audience.
Design for Retention
Applying a "Visual-First" lens to digital content to break through the noise of a matrixed organization and drive brand affinity.
Executive Production & Visual Architecture (Det. Ken Mains)
Strategic Pacing: Starting with raw audio, I engineer a rhythmic flow that maintains viewer retention and ensures the core message is never lost in the noise.
Asset Governance: Sourced and managed 100% of visual assets, ensuring brand consistency and high-quality production standards from start to finish.
Technical Execution: Managed the full production lifecycle, demonstrating the "aptitude for using images and video" required to support global engagement forums and All Hands meetings.
End-to-End Production
From initial concept and creative direction to final digital deployment—100% produced and managed.
Conversational FAQ Engineering (Justice for Julie Ferguson)
Technical Synthesis: Stripped away procedural distance to create an empathetic, direct-to-camera guide that feels personal rather than clinical.
Plain Language Advocacy: Translated complex investigative roles into clear, relatable narratives to ensure the audience felt informed and empowered.
Aptitude for Visuals: 100% managed the production, ensuring the visual medium supported the "human-centered" storytelling mission.